Being a funder in for-profit versus a non-profit organization is a very different experience. For-profit organizations primarily focus on the financial benefit, they hire employees who contribute to the development of new products and services, as this can help increasing profit growth.
On the other hand, non-profit organizations aim to serve the community. They value the employees who work outside their regular schedule attending events or disseminating content and materials to specific groups within the community.
The impact of investment also varies in both the for-profit and non-profit companies. For-profit companies get measured on financial performance and have the tools and processes in place to measure ROI and report on metrics. Non-profits typically do not have access to such tools and many lack the institutional processes to measure and report on impact.
As a funder of non-profit organizations, you have a great interest knowing whether your dollars are having the desired impact or not. Is the content being distributed to the targeted audience or not? The confusion here is you may get to know either the content or materials have been disseminated to the audience but you can’t know whether it is making any impact or reaching the audience that matters. This is why funders usually may feel reluctance to invest in such endeavors and we have already seen many funders pull back from investments in Africa specifically for this reason.
PostPossible is a unique platform providing in-depth data analytics on how content is being distributed. It also ensures the outcomes or success rate of the disseminated content. Furthermore, if you want to benefit mankind by investing in a non-profit organization, PostPossible would be a great choice.
